One of my units at the University of Abertay Dundee is Innovation & Personal Development. In this unit I will have to write a 4000 word essay, do presentations, posters and tech demos about something which could be considered innovative. This innovative topic could be related to tech, art, programming, management or theory. For my topic, I will investigate what key features, themes and mechanics women prefer in games, in order to justify creating a triple-A game for women.
In recent years, the amount of women and girls playing games has increased, therefore the games industry is starting to see the benefits in making games for women. As a result, we are starting to see “casual” games such as Cityville and other social, freemium and free-to-play games played by women. However, if designed properly, would women be more willing to pay for a “AAA” game?
Many of today’s big-budget games are undoubtedly made for men. For example, Call of Duty: Modern Warfare 3 is one of 2011’s biggest launches, but according to its advertisement plan, its demographic is young men (aged 18-34). Also, Battlefield 3’s launch party in Texas proposed a rule that women were not allowed to attend the event – clarifying that the game is not for women. Could there be a market for big-budget games for women? And what kind of games would they be?
Perhaps there is a gap in the market for triple-A games for women, and maybe women’s tastes in games are generally not being accounted for. It would be interesting to investigate what themes, mechanics and features women would want in a game.
In recent years, the amount of women and girls playing games has increased, therefore the games industry is starting to see the benefits in making games for women. As a result, we are starting to see “casual” games such as Cityville and other social, freemium and free-to-play games played by women. However, if designed properly, would women be more willing to pay for a “AAA” game?
Many of today’s big-budget games are undoubtedly made for men. For example, Call of Duty: Modern Warfare 3 is one of 2011’s biggest launches, but according to its advertisement plan, its demographic is young men (aged 18-34). Also, Battlefield 3’s launch party in Texas proposed a rule that women were not allowed to attend the event – clarifying that the game is not for women. Could there be a market for big-budget games for women? And what kind of games would they be?
Perhaps there is a gap in the market for triple-A games for women, and maybe women’s tastes in games are generally not being accounted for. It would be interesting to investigate what themes, mechanics and features women would want in a game.
