In recent years, the amount of women and girls playing games has increased, therefore the games industry is starting to see the benefits in making games for women. As a result, we are starting to see “casual” games such as Cityville and other social, freemium and free-to-play games played by women. However, if designed properly, would women be more willing to pay for a “AAA” game?
Many of today’s big-budget games are undoubtedly made for men. For example, Call of Duty: Modern Warfare 3 is one of 2011’s biggest launches, but according to its advertisement plan, its demographic is young men (aged 18-34). Also, Battlefield 3’s launch party in Texas proposed a rule that women were not allowed to attend the event – clarifying that the game is not for women. Could there be a market for big-budget games for women? And what kind of games would they be?
Perhaps there is a gap in the market for triple-A games for women, and maybe women’s tastes in games are generally not being accounted for. It would be interesting to investigate what themes, mechanics and features women would want in a game.